Part of the CLA's Rural Business Conference 2019, this Master Class will explore new market opportunities for CLA members looking to grow their businesses.
Being held at Llanerch Vineyard in the Vale of Glamorgan, the Master Class will include a tour of the business which has accommodation, a restaurant and a cookery school alongside the vineyard.
Ryan Davies from Llanerch will share with you how he has set up his successful vineyard based on business models from Australasia.
Kevin Stephens, will also talk about his innovative business producing sustainable Alzheimer's medication through the growing of daffodils above 1,000 feet. Hear his fascinating story and about the further developments that will open up future markets for all landowners.
You will then have your chance to ask questions and hear advice from an expert panel on how to diversify your business to successfully reach new markets.
The Master Class will end with lunch and networking.
If you have any questions or need any assistance booking, please call Derek Keeble on 01547 317085 or email Derek.firstname.lastname@example.org.
Llanerch is Wales’ second oldest and largest commercial vineyard which was established in 1980 but before Ryan Davies stepped in it had been closed for two years.
Ryan was looking for a site to set up an extreme sports venture and originally looking at Llanerch purely as an access way. He wasn't planning on entering an industry that doesn't have a strong history in the UK and which has less than 20 vineyards in the whole of Wales.
However, when they visited the vineyard Ryan had his eureka moment.
While on a trip travelling the world Ryan had worked at a few vineyards. In New Zealand he spent time in the wine rich Marlborough region, plus the famous Margaret River province in Australia. With Llanerch he saw the potential for a Antipodean-inspired vineyard business, and that is where the story really starts.
A sheep farmer in the Welsh Black Mountains, Kevin has turned his farm into fields of yellow daffodils, after a drug derived from the flower was found to be effective in slowing the progress of dementia.
Galanthamine is an alkaloid found in certain varieties of daffodils that, when isolated, has been found to effectively treat vascular dementia and Alzheimer’s.
However, natural galanthamine is hard to source due to the difficulties in cultivating flowers that produce enough of the alkaloid. This has led to a worldwide supply that’s almost exclusively synthetic - which has associated side effects caused by impurities from the manufacturing process.
Enter the Black Mountains effect.